The Characteristics of an Outstanding Sales Representative

Below you will find some top tips to develop your selling skills for those all important sales representatives in your company. Keep the following in mind when you are making a direct sale.
Don't come across as being aggressive, this is a common mistake with many sales representatives. Build up a rapport with the potential client, you need to introduce your service or product, but before this listen to your customer, find out about your potential client and distinguish whether they require your product or services. Be honest and truthful to the client and display that the product or service is a necessity to them, if you believe in this product or service, and how they will benefit from it will come across in your approach.

Going back to the topic of not being aggressive. How many times have you been in the position of having a pushy sales person trying to get you to close a deal with you? How did you feel at that point? Did you tell any of your relatives or friends that you had a good experience with this sales person, or recommend that sales person? Or recommend the product or service that you are selling? Probably not! Who would you rather buy from?...a sales person that came across friendly and helpful. Asking what your needs are, how you currently manage your business day to day activities, that seemed really interested in you and your needs, or a sales person who would not let you go until you have the closed the deal and making you feel intimidated? I know who I would choose.

Remember that when you close a deal with a client, these are the people who will secure future sales, in way of telling relatives and friends about the product or service they have purchased from you, do you think they will do this if they were pushed into a sale and weren't happy about the sale??


The number one top tip of all time with direct selling from a sales person perspective is..... Talk less and listen more! Find out about this potential client. Don't bombard them with information about the product/service, which you find maybe useful to the client, when actually it isn't! Remember this from the start! 

Stacey Howells is the Operations Director at WagTap Contact Solutions which provides a number of first class telephone answering services that are designed to save clients time and money, reduce stress and staffing levels and improve customer satisfaction and retention.

WagTap specialises in Virtual Assistant services, out of hours and overflow call handling, sales order processing, information request lines, media response lines, customer service support, outbound telemarketing and market research services. Click here to try WagTap FREE...